Since their creation, shopping baskets have evolved considerably to improve the shopping experience of consumers. Originally, baskets were simple and rudimentary, often made of wire.
Over time and thanks to the innovation of the various market players, they have undergone major transformations in terms of materials, design and functionality.
Thinking about buying new baskets? Here's everything you need to know to make the best choice:
Simple basket with handle: very practical for small purchases, it should be available in all stores because it avoids having your arms full of products. Disadvantage: it limits purchases by its size. However, if the store offers other bigger baskets, it will be easy to change.
The soft flexible hand basket: Chic, designed for fashion stores, clothing or other non-food items, it is made of soft plastic, often polyethylene, stackable and perhaps of different colors.
The horizontal plastic basket with wheels: Great stability, very good maneuverability when moving around the store. Its design also allows for practical distribution of items, making it easier to carry heavy items. Due to its horizontal shape, it may be less manageable in narrow or crowded aisles.
The vertical plastic basket with wheels: Compact and easy to maneuver, optimizing space thanks to its ability to be stacked. It offers fluidity of movement in the store aisles because it remains close to the customer, which improves the shopping experience. However, with bad organization of the items, it risks crushing fragile items.
The Monobloc plastic basket with wheels: Made in a single piece, which eliminates the risk of breakage and increases its durability. Robust and reliable solution for customers. This type of basket can give the impression that you have to bend down more to place or retrieve items, which can be perceived as less ergonomic for some users.
The high plastic basket: No need to bend down to put down or remove items, which improves user comfort. In addition, it is very compact and lightweight, making it easier to handle and store. More expensive to purchase due to its shape. It also takes up more space than traditional wheeled baskets.
In conclusion, choosing the ideal plastic basket depends on the specific needs of each store and its customers. It is crucial to understand customer expectations, because the basket accompanies them throughout their shopping, playing a central role in the shopping experience and loyalty.
A suitable basket can make shopping more enjoyable and efficient, thus increasing customer satisfaction.
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